Things to consider in Dealing with Exclusive Leads

Posted on January 7, 2011 by Larry Viel

Insurance marketing is a matter of closing a sale with leads. The question is which lead gives you better sales? Exclusive insurance leads can lead to high sales or poor sales. They are however, supposed to boost sales because it has high closing probabilities than shared leads. To avoid losing sales on exclusive leads, here are some important things to note of.

1. Cost

One of the issues that make agents think twice or more is the cost. Exclusive leads do cost higher than regular ones. This is because lead provider does not sell your lead data to others and it is only meant for you. So, if you see a dramatic increase on your closing ratio, then the higher price is worth it.

2. Sales skills

However, there are times that exclusivity has some side effects. Since the leads are exclusive, agents have the tendency of slacking. The goal is to close the sale even if the lead was only yours to keep.

3. Procrastination

Exclusive leads allow genuine prospects to be connected with agents. An agent still has to close the lead even if the details of the lead are only yours. Remember, exclusivity does not mean quality. The quality of lead depends on how the lead are generated and provided by the lead provider. Before leads are bought, you have to make sure that the leads are delivered to you without delay.

4. Less Competition

Competition will not be completely eradicated even with having exclusive leads. Insurance shoppers would still be shopping around to other lead providers to find the most cost-effective policy.

5. Higher Contact Ratios and High Close Ratios

With less competition, exclusive leads provide a much better opportunity in closing sales. They give agents the better chance to connect and attend to the queries of the prospects.

6. Less Wasted Time

Buying shared leads gives you less chances of closing more sales. But when you gamble on buying more expensive but exclusive leads, you will have more chances of closing sales. With this, you can have more time that can be used in generating more sales.

Looking for exclusive leads? Sign up today and learn more ways how to close more leads using our high quality insurance leads.

To Script or Not to Script with Insurance Leads

Posted on December 30, 2010 by Larry Viel

There are those of us born with the gift of gab, and then there are those who are not. For insurance salesmen, we rely heavily on our communication skills to effectively deal with our insurance leads in a manner that will not only convey our products accurately, but more so, persuasively. While it is good to be spontaneous when speaking to people, it is also important to develop a script which can greatly help us center in on our prospects’ good graces. So how do you come up with an effective script without sounding too scripted?

Starting with the basics, we need to fashion it in a manner that will help us get to know our health insurance leads better. It is in knowing their real needs other than what they have provided in black and white that we are more able to offer them the best proposals they can never resist. Our leads like the rest of us would only be interested in anything because of the good it will get them. So move on with your script in a way that will zero in on the benefits of what you have to offer. People will only show patience in the details once they have understood the value of your proposal.

Do not forget to add that personal touch in your script so it doesn’t sound too scripted. An effective script is one which you can easily maneuver to cater to each of your prospect’s given situation. Ready it with the answers to the most basic questions that your medical insurance leads usually asks. One of the most important aspects of your script is the part where you don’t say anything and let your prospects speak freely while you attentively listen.

Never word your script in a manner that will pressure your health insurance sales leads into buying coverage when they simply aren’t ready as that will only make matters worse. Perhaps the most important aspect of your script is to actually practice it so it sounds natural when you say it and not as if you are reading it.

We encourage you to sign up today and we can help you achieve your end goal – more sales.

Posted in Insurance Leads Closing Tips, Medicare Insurance Leads, Medigap Sales Leads | Tagged health insurance leads, insurance leads, insurance sales leads, medical insurance leads | 1 Comment

Making the Insurance Lead Management System Work for You

Posted on December 2, 2010 by Larry Viel

When almost everything is automated, you can be sure there’s a tool out there to help you be one of the top producers in the insurance business. You have to be very good at multitasking if you want to be a successful insurance agent. You have to generate leads, follow up on them, make proposals, present clients with all the options and essentially provide people with a solution to their insurance problems. You can become more efficient at your job if you’re organized and have plans for every facet of insurance selling.

Getting organized means that you have a lead management system tool to work with when you’re dealing with clients and life insurance leads. Through this system, you can stay on top of your leads and current customers. You can also be freed from the tedious task of copying and pasting your client’s information into a database. You see if you get a lead, you not only have to input their contact details and information on your system to make it faster for you to access them when you need them, you also have to put them into various categories.

You have hot leads. These are the newest leads you have and they’ve got the strongest amount of interest for your products. You have leads that aren’t ready to make the purchase yet. Imagine how embarassing would be if you send a current clients with promotional letters on products that they have already purchased from you. With the use of lead management system, you can send the most personalized and relevant emails to clients and leads. If you want to set the stage for the next step in insurance selling, you have to be able to have an organized list to go with.

With the built in calendar of your leads management system tool, you never have to forget to send a thank you email to leads who’ve turned into customers. You never have to spend so much time finding products that fit your health insurance leads well with the right tools.

Learn how having a lead management system can help you with high quality leads. Sign up for more information, advice and tips.

Posted in Closing Medigap Insurance Leads, Insurance Leads Closing Tips, Marketing Medicare Plans, Marketing Medigap Plans, Medicare Insurance Leads, Medicare Supplement Insurance Leads, Medigap Sales Leads | Tagged health insurance leads, insurance leads, life insurance leads | Leave a comment

Is Direct Mail Still Effective in Insurance Marketing?

Posted on November 24, 2010 by Larry Viel

Leads, clients and insurance agents have so many ways of keeping in touch with each other and communicating with each other. There’s the mode of regular mail, email and phone. For each and every agent as well as for every person interested in insurance, there’s a method of communication that they prefer. If you want to manage your business without having to drive around too much fulfilling appointment and work quickly, the telephone and email do very well. If for example, you need to multitask, you can speak to many of your prospects and clients by sending them emails.

With all these developments, the trend in insurance marketing is that communication via regular mail and direct mail is loosing popularty. With direct mail, you might be sending information packets to people you think are insurance leads but aren’t interested in getting coverage at all. You’ll be wasting resources if you happen to send letters to someone who’s not in the market for insurance. Also with regular mail, the turnaround is quite slow. You can still send snail-paced land mails to your prospects but there is a big chance that another agent have already reached them before your mail gets to them.

The length of time prospects get mail from you also affects lead generation. The most reliable method is to work on your leads while their hot. But with the use of direct mail, you either get them warm or cold if don’t get to them right away. As for getting a return on your investment, a marketing campaign via regular mail makes use of a lot of your resources. Time is wasted and money is used up for printing and postage and you aren’t even sure if there’s going to be a profit for you in the end.

Hands down, the most effective way to sell insurance is through the phone or the internet. When it comes to leads, the internet is the fastest way to get the process moving and have them turn out to be a benefit for your client and yourself.

If you’re interested in learning more about effective campaigns, sign up now and we can even provide you with highest quality leads your money can buy.

Posted in Insurance Leads Closing Tips, Medicare Insurance Leads, Medicare Supplement Insurance Leads, Medigap Sales Leads | Tagged insurance leads, insurance marketing | Leave a comment

The Medicare Supplement Arena is Poised to Boom

Posted on September 6, 2010 by Rey Villar

There are 77 million American “baby boomers” who will reach their retirement age starting in 2011. These are consumers who will be eligible for Medicare coverage, and since the majority of seniors rely on Original Medicare there is no doubt that a large percentage of them will be interested in Medigap coverage. With such an enormous boom in the market, insurance agents and brokers will do everything they can to attract as many of these prospects as possible.

Medigap Leads

When it comes to getting ahead of the cut-throat competition, there are many methods that involve spending thousands of dollars – and this is what all of the large corporations are doing. These methods, although costly, cannot guarantee results the way that high quality and exclusive Medigap leads can. Our leads are brought to you at an affordable price, yet they are of the highest quality possible and ensure that you will see a return on your investment.

So Many Questions

With the health reform and so many changes constantly being worked on in the senior health insurance and Medicare industry, your prospects have so many questions and they don’t know where to direct them. Many of them have probably come into contact with misleading sources that have provided them with inaccurate or completely false information about Medicare and Medigap. Thought their interests are heightened because they want the coverage, they are also weary of being misled or losing out on better options.

These are just some of the challenges that you’ll face when dealing with the “baby boomers” that will be entering the Medicare and Medigap market. Medigap leads ensure that you can spend more time nurturing your leads and closing sales, instead of wasting time searching for prospects. We also provide all of our partnered agents with expert tips and training resources to help you make the most out of your Medigap leads.

Exclusive leads

Our Medigap leads are provided exclusively. Our experts understand that having to share a lead with multiple agents is not good for productivity – it cuts your sales in half for each extra agent – and for this reason our leads are completely exclusive. One lead, one agent – you nurture the prospect and close the sale.

If you would like to take advantage of our special offerings for Medigap leads, and to find out more, simply fill out the form on this page.

Posted in Marketing Medicare Plans, Marketing Medigap Plans, Medicare Insurance Leads, Medicare Supplement Insurance Leads, Medigap Sales Leads | Leave a comment

Why Seniors are Turning to Medigap (Medicare Supplement) Plans

Posted on February 16, 2010 by Rey Villar

What Insurance Agents and Brokers Need to Know about the Medigap Market

What many insurance agents don’t realize is that the majority of seniors who are eligible for Medicare tend to opt for Original Medicare – Part A and Part B provided by the state. So what has this got to do with seniors turning to Medigap in large numbers? Well, the commonly known fact is that Medicare doesn’t cover everything – there are many “gaps” in the provided coverage – and this means that a large percentage of the seniors who opt for original Medicare will opt for Medigap as well.

Medigap vs. Medicare Advantage

This begs the question as to why they don’t just opt for a Medicare Advantage plan instead. The answer lies in two critical aspects. Firstly, while Medicare Advantage generally covers most of the gaps in Part A and Part B, it is provided by private insurance companies (approved by Medicare) as a complete package. Medigap, on the other hand, is also provided by private insurers but it only covers the gaps in Medicare – it doesn’t provide Part A and Part B coverage. The other important aspect lies in the fact that Medigap is not subject to the same rules as Medicare Advantage. For instance, Medigap pays for some of the coinsurance and deductibles on your prospect’s Medicare covered services, while Medicare Advantage plans would require the prospect to pay all of those deductibles, coinsurace and copayments from their own pockets.

Medigap Federal Regulation

Another important aspect of Medigap, and probably one of its most appealing facts for many seniors, is that every Medigap policy has to be standardized according to the laws defined by the Federal Government and the applicable state. These laws are designed to protect consumers, and an approved Medigap policy has to be identified clearly as “Medicare Supplement Insurance” with a designated letter from A to N. These letters define the different types of Medigap policies available – every insurer has to provide the same benefits under any specific letter, although they are allowed to charge different prices for it.

Medigap Leads

We provide agents with exclusive Medigap leads that are verified and ready to be nurtured and turned into a sale. If you would like to take advantage of the services we have to offer and reap the benefits of this fast-growing market, feel free to complete the form on this page and find out more.

Make Sure You Have the Best Medigap Leads

Posted on December 6, 2009 by Rey Villar

So you’ve probably stumbled upon a few lead generation sites that were full of promises but failed to deliver when it mattered most. They offered you Medicare leads but gave you unreachable “contact details” instead. That’s what happens when low quality leads are sold to you – the “lead” sellers have no regard for anything other than profiting from you will to succeed. We offer you high-quality Medicare leads, and it’s easy to see why our leads are of the highest caliber.

No Incentive, Search Engine Generated Medicare Leads

Our Medicare leads are never incentivized . What does that mean? Well, some companies will try and sell you leads that have been procured using various incentives. For example, to attract a lead to their site they offer promotions or giveaways to anyone who fills in their personal (including contact) details on a web form. The so-called prospect then only cares about the prize so they fill in their details. These companies then sell these “leads” to you even though they have absolutely no interest in insurance products.

Our leads are search engine generated. Using the most innovative and effective marketing strategies, our SEM experts ensure that only valid leads are brought into our database. They even make the distinction between a prospect who is actually looking to make a purchase and one who is merely searching for general information. In this way we ensure that only the most relevant prospects are treated as leads before they are sent to you as such.

Real-Time Leads, Not Last Week’s Old News

Another important distinction between the low quality that is generally available and our high-quality leads is that our Medicare leads are sent to you in real-time. This means that they reach your inbox literally minutes after they’ve entered our system.

We emphasize the importance of sending you real-time leads because we know the difference real-time delivery can make when it comes to closing sales. If you get sent a lead that requested information a week ago, chances are that by the time you contact them they will no longer be interested in what you have to offer. There’s a good chance that one of your competitors have already found them and sold them a policy.

With real-time delivery, on the other hand, you can get in contact with the lead when they are at the peak of interest – you can speak to them when they are ready to be nurtured and led to a buying decision. This is one more way in which we guarantee that you get high quality Medicare leads and ensure that it is as easy as possible for you to simply follow through and close the sale doing what you do best.

If you would like to take advantage of our high quality Medicare leads and find out more, simply fill out the form on this page.

Posted in Closing Medigap Insurance Leads, Insurance Leads Closing Tips, Marketing Medicare Plans, Marketing Medigap Plans, Medicare Supplement Insurance Leads, Medigap Sales Leads | Leave a comment

Insurance Approvals Has Never Been Easier!

Posted on October 12, 2009 by Rey Villar

How Easy Medigap? is For Agent.

Guaranteed Approval for Medicare-eligible Seniors

Medigap presents a very unique opportunity for agents. While many other types of insurance will see you struggling with prospects who are uninsured due to eligibility and various other factors, with Medigap you are assured of approval for all seniors who are eligible for Medicare. Further to this, governing legislation enforces the consumer’s right to purchase a Medigap policy – the insurance company cannot reject a prospect when they’re in the “open enrollment period” for Medigap.

It’s All in the Gaps

This alone isn’t what makes Medigap such an easy product for an agent to market and sell – the fact that there are so many gaps in Original Medicare coverage and that Medigap policies are a relatively inexpensive way to fill those gaps creates a huge demand, and all that’s left is to help the prospect to find the right Medigap policy (identified by letters A through N) for their needs and close the sale. There are many co payments, coinsurance and deductibles applicable under Medicare Part A and Part B, and Medigap helps to take some of the financial strain off of the senior who needs to regularly use those services.

Trusted Products

When you’re selling insurance products that your prospects have never heard of, or even heard very little about, it can take quite a bit of nurturing to help them see the light and begin to trust your products. With Medigap you don’t have this concern. Medigap policies are sold subject to the federal and state legislation governing it. This means that only a government approved policy can be sold to a prospect – a measure put in place for consumer protection.

Designed for Consumer Simplicity

Most insurance companies are only allowed to sell standardized Medigap policies that are identified by the words “Medicare Supplement Insurance” and a letter from A to N which alludes to the various benefits covered. In other words, all Medigap policies with letter A should cover the same basic benefits, just as all policies identified by a B should cover the same basics, and so forth. The result is that it then becomes a simple matter of putting two letters side by side to compare the benefits, and then identifying the insurer that sells that type of Medigap policy at the lowest rate, since cost is usually the only difference between two Medigap policies identified by the same letter.

If you would like to find out more and take advantage our our Medigap leads, feel free to complete the form on this page.

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