If you read the above question, thought about your insurance leads and considered the answer – it’s likely that you would have answered yes. If you need more convincing though, why don’t we think about the typical call scenario or sales scenario and then we can decide whether or not the statement is true or false.
If I contacted an insurance lead right now, the conversation would start off with me introducing myself and my company and what I had to offer. I would ask the prospect if he had tried to purchase a particular type of insurance before or if he currently had insurance and then find out if there were items in his insurance plan that he would like or perhaps a plan he would like to buy if it were available.
Now that I have all that information, I can tell them about a plan I have in mind for them. I can talk about the plan in detail and how different prospects have bought the plan from me. At this point, the prospect would ask how the plan works and how payment schemes are and the inclusions. I would then give them the details they have requested and then at the end, tell them that it is actually a limited time offer (in your case you may not need to tell them this but since most of our plans are on special offers it is a typical routine for me).
At that point, you have created the need and the want to buy that particular plan. Not only do your insurance sales leads now start pondering their options but they would have also felt that the decision was theirs even though in truth it really isn’t because you have actually persuaded them to buy it rather than them deciding to buy it.
So in summary, your insurance leads not only love you because they think you were just providing them information, they will also be happy at the fact that they made the decision for themselves – just some food for thought. Another tip you can use to sell to your insurance leads.
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